Product designer
Arival Bank
Key achievements:
- Led a product-wide redesign of the web application (transactions, dashboard, key workflows), consolidating patterns and streamlining journeys to improve usability, navigation clarity, and cross-platform consistency.
- Refactored the component library using Figma Variables, cutting component count by 30%, accelerating delivery speed by ~20%, and improving visual consistency across platforms.
- Sole designer leading the mobile app (iOS/Android) for a desktop-first platform, redesigning core flows, information architecture, and design consistency, increasing active mobile users from ~20–30% to ~50% and boosting engagement and retention.
- Designed a new “Teammates” permission model for multi-user SME teams: clarified roles, scopes, and approvals, reducing friction and raising success rates in complex collaborative tasks.
- Optimized single-payment flow (IA, validation, error/review states); decreased time-to-complete and minimized user mistakes in high-frequency operations.
- Addressed top usability issues by implementing 10+ quick-win solutions from customer support tickets, resulting in a 15% drop in support requests.
Key responsibilities:
- Data-driven design: use analytics and real user data to guide design decisions and improve the overall experience.
- Market analysis: research competitors and industry trends to identify opportunities and shape testable hypotheses.
- User feedback: collect and analyze feedback to spot pain points and continuously improve the product.
- Trend monitoring: stay current with design and technology trends, integrating the most relevant ones into product development.
- Design and development: create thoughtful, user-centered interfaces for web, iOS, and Android platforms.
- Prototyping and testing: build interactive prototypes and run usability tests to validate ideas early and reduce design risks.
- Design system: develop and maintain the design system to ensure product consistency and faster delivery.
- Animation: enhance interfaces with smooth, meaningful motion using After Effects and Lottie.
- Collaboration: work closely with developers, product managers, and stakeholders to bring ideas to life and ensure design quality through implementation.
- Stakeholder presentations: present design solutions, explain design rationale, and incorporate feedback into the next iteration.
- Mentoring: support and guide junior designers, helping them grow and develop their craft.